Posts Tagged ‘rwanda’

RE-BRANDING AFRICA: She is not a Charity Case

Wednesday, June 9th, 2010

The Rwandan women we serve are former prostitutes. They’ve been beaten, raped and oppressed to a point where the only viable method for supporting themselves and their babies was to sell their bodies. Society regularly humiliated them to the point that they believed they where worthless.*

It would be easy for us to tell that story all over the world, knowing it would pull on heart strings and likely compel people to donate or buy products. This methodology would certainly be in line with typical aid agency tactics for support.

One day I was talking with one of the pioneers of this initiative named Virginia. I asked her what she wanted me to tell the people about her experience with KEZA. She said “I am no longer known as a prostitute, I am known as a successful business woman”. I literally broke down in tears.

That prompted me to ask all of the women how they wanted to be represented to the world. It’s astonishing how seldom this question is asked of aid recipients. Every woman stepped forward and said something along the lines of “we don’t want to be know for our past, we want to be known for who we are now”.

If you constantly treat someone as a charity case, they are likely to limit themselves accordingly. If we branded Africa as a bastion of beauty and excellence, we might see more of it coming out of her. People may begin to believe in themselves. She’s experienced decades of aid agencies telling her she’s unworthy, inept and incapable of excellence; that she needs their help in order to survive. How would that make you feel?

We need to flip the switch, start believing in Africa and brand her accordingly. It might just become a self fulfilling proclamation.

*You will never hear these stories in KEZA promotional materials. We committed to only telling the stories the women wanted us to tell; the ones of beauty and excellence. We would never use their past to garner funds. They deserve better than that.


Africa Has Many Beautiful Things

Thursday, April 8th, 2010

By JARED MILLER

Jane Mutesi is a 34 year old Rwandan entrepreneur and humanitarian. She’s married to Pastor Peter Rwagasori, one of the wisest, most humble men I’ve had the opportunity to meet. Together they have four beautiful children, and a few they have “adopted” along the way. Their home is nestled into the hillside on the outskirts of Kigali, Rwanda’s capital city.

Jane’s father left when she was eight, leaving her mother to care for her and her eleven siblings. Despite being an uneducated peasant woman, her mother put all twelve children through school and taught them the importance of a strong work ethic. During the 1994 genocide, the family took refuge in neighboring Uganda. Jane and her elder sister returned to Rwanda in 1997 in hopes of starting a new life.

Not wanting to be a burden to her relatives, she started cooking food for construction workers near her home. She borrowed a table, made some hearty food and started her first business with an investment of a mere 1000 RWF (about $2 USD). This sustained her family for over a year.

Jane Mutesi, jewelry business owner

Despite the lack of a college degree, she managed to land a job at the Ministry of Finance which lasted about two years until she was hired by a private finance company where she worked for another six years.

In March of 2006 I began developing a business that would create fashion careers for impoverished and oppressed women in Africa. When I interviewed Jane, she said, “the only thing people know about Rwanda is the genocide, but we also have many beautiful things. When people think of Africa, they only think of poverty and people relying on Western support. I believe we change that image through making high quality products for export.” She was exactly who I was looking for. We called the business “KEZA”, meaning “beautiful” in the native tongue of Rwanda.

In January 2008, Jane took over the Rwandan side of the business and I started the couture fashion label in the US. She provides lucrative work for local women’s cooperatives by creating paper based jewelry collections for KEZA. Her business is equipped with production manuals, assembly lines and quality control systems.

When asked about the women working for her, Jane is quick to cite their determination, passion and capability. “They can do anything they wish. They are not poor in spirit, only in funds.”  Jane is a proponent for following one’s dreams, despite oppression and the lack of education and opportunities. “We make opportunities”, says Mutesi.

Jane wants to change what people think about her country. Now she’s providing the media a new muse for entertainment; one of beauty and excellence, not  corruption and poverty. She exemplifies the term “social entrepreneur”.

Aid workers in Africa speak incessantly of sustainability. But we’ve got to do better than that. We have to move towards profitability as the new expectation. Jane doesn’t expect her business to merely get by; she expects it to thrive.

Jared Miller is President/CEO of KEZA, a socially driven couture fashion label and business development firm (www.keza.com).

Jane Mutesi is a 34 year old Rwandan entrepreneur and humanitarian. She’s married to Pastor Peter Rwagasori, one of the wisest, most humble men I’ve had the opportunity to meet. Together they have four beautiful children, and a few they have “adopted” along the way. Their home is nestled into the hillside on the outskirts of Kigali, Rwanda’s capital city.

Jane’s father left when she was eight, leaving her mother to care for her and her eleven siblings. Despite being an uneducated peasant woman, her mother put all twelve children through school and taught them the importance of a strong work ethic. During the 1994 genocide, the family took refuge in neighboring Uganda. Jane and her elder sister returned to Rwanda in 1997 in hopes of starting a new life.

Not wanting to be a burden to her relatives, she started cooking food for construction workers near her home. She borrowed a table, made some hearty food and started her first business with an investment of a mere 1000 RWF (about $2 USD). This sustained her family for over a year.

Despite the lack of a college degree, she managed to land a job at the Ministry of Finance which lasted about two years until she was hired by a private finance company where she worked for another six years.

In March of 2006 I began developing a business that would create fashion careers for impoverished and oppressed women in Africa. When I interviewed Jane, she said, “the only thing people know about Rwanda is the genocide, but we also have many beautiful things. When people think of Africa, they only think of poverty and people relying on Western support. I believe we change that image through making high quality products for export.” She was exactly who I was looking for. We called the business “KEZA”, meaning “beautiful” in the native tongue of Rwanda.

In January 2008, Jane took over the Rwandan side of the business and I started the couture fashion label in the US. She provides lucrative work for local women’s cooperatives by creating paper based jewelry collections for KEZA. Her business is equipped with production manuals, assembly lines and quality control systems.

When asked about the women working for her, Jane is quick to cite their determination, passion and capability. “They can do anything they wish. They are not poor in spirit, only in funds.”  Jane is a proponent for following one’s dreams, despite oppression and the lack of education and opportunities. “We make opportunities”, says Mutesi.

Jane wants to change what people think about her country. Now she’s providing the media a new muse for entertainment; one of beauty and excellence, not  corruption and poverty. She exemplifies the term “social entrepreneur”.

Aid workers in Africa speak incessantly of sustainability. But we’ve got to do better than that. We have to move towards profitability as the new expectation. Jane doesn’t expect her business to merely get by; she expects it to thrive.

Jared Miller is President/CEO of KEZA, a socially driven couture fashion label and business development firm (www.keza.com).